Accountability Report - May 2021 Update
Please note: The following report deals with whiteness, anti-Blackness, and racism.
The title of this report, Pathways to Racial Equity, was in large part inspired by East Fork's page on equity. Their work with The Adaway Group led us to discover Desiree Adaway's teachings and workshops, which the team has engaged with. We want to acknowledge and thank these two organizations for their models for accountability.
At Girls’ Night In, we acknowledge that we have much work to do across all parts of our business in the pursuit of racial equity*, diversity, and inclusion.
We are a WOC-owned business** that creates content and products with the goal of helping our audience find ideas and recommendations for downtime. In our work, we acknowledge that regardless of intention, we have at times failed to uphold values of diversity and inclusion — that is, ensuring there is diverse representation in how and what we create, and ensuring our content helps our readers feel seen and like they belong. We have made mistakes and missteps, and must correct these.
As a for-profit business with a majority white staff, we also recognize our own role in perpetuating systems of oppression, structural racism, and upholding white dominant culture. We are committed to openly questioning these systems in which we operate and to actively working towards racial equity internally in our company’s makeup, policies, and practices, as well as how we create our content and products. We also recognize the tensions inherent in building and growing a for-profit business and commit to working through these.
We are not and will not be perfect, and we humbly acknowledge that we will continue to make mistakes. We’re committed to the lifelong process of reflecting, learning, and taking action that this work of racial equity entails, and to learning to integrate new (to us) lenses of understanding the world around us and the needs of our communities alongside actionable shifts in how we create and build the business.
To be held accountable to this important work, we conducted a company-wide audit in June 2020 and again in March 2021 to identify where we have fallen short and where we have room to be more equitable. We will now be publishing a regular report on our website every six months on our efforts towards racial equity. We also remain grateful to those readers who performed additional emotional labor and gave feedback to better our company; this feedback has also been incorporated into our action plans.
Below we've outlined how we will work towards racial equity across our business, and what actions we have taken as a company to-date. There is a lot more work to be done: as such, we've identified a clear 6-month action plan and long-term opportunities for change.
*Equity can mean many things. As a team, we have identified racial equity specifically as an area of focus for our ongoing work mentioned in this report. By this, we will continue to ask ourselves, “Does everyone of all racial/ethnic backgrounds have what they need to thrive?” and examine all parts of the business using this lens. We understand racial equity is simply a starting place and that other forms of equity are important. Having this specific starting point, lens, and shared language will provide our team with focus on the path to equity.
**Founder/CEO Alisha Ramos is Asian and Latina.
Since our first report in May 2021, our team has met at least once per month to discuss, debrief, and strategize actionable steps on topics of racial equity as it relates to our content, business, and team. Our humble work is put into a sharp context when thinking about all that has transpired (and not transpired) in our society since we put out the first report: COVID-19 is still disproportionately straining the well-being of communities of color in many areas; the overall cultural conversation in the US and globally on historic racial injustices continues; and the lack of diverse representation in many industries still continues. The resources and recognition for entrepreneurs and small businesses run by people of color similarly remains dismal when compared to those run by their white counterparts. (As I am writing this, the Emmy’s have just concluded, and a measly number of awards were granted to Black actors, creators, and producers, even though people of color comprised forty-four percent of the nominees.)
As a small business, we recognize our responsibility to do our part to challenge these structural inequities that we continue to see, starting with our own work in content and media. As part of this work, the team and I have continued to make progress towards the 6-month action items we laid out in our initial report; you’ll see the full details of our action plan in full below. As you’ll see, for the sake of transparency with our readers, not all of our action items were able to be completed; we’ve clearly noted the status of said action items to provide clarity.
Overall, this has been a productive exercise in seeing what our team can realistically achieve (or not achieve) in this period of time. This practice also clarified for us the areas that need more intentional strategizing and work (for example, our giving-back strategy) rather than a quick launch, which might result in us being less thoughtful in our approach than is our goal. Undergoing this work has only solidified my and our understanding that this work isn’t easy or fast. It requires ongoing dedication, active conversations, and learning from our mistakes (and from feedback from our readers), and acceptance that sometimes, especially when it comes to something as important as racial equity, there just might not be glaringly “right” or easy answers for each and every task and each and every question — but we’ll continue to try our very best.
I’m looking forward to continuing the necessary work to improve how diverse, inclusive, and truly representative of our readership both our team and content are, and I know this is just the beginning and that we have a long way to go. While 2020 was an eye-opening year for us, there’s clearly still a lot to be done. I’m hopeful that with patience and persistence, we’ll continue to make positive changes and improvements to create stronger and more inclusive content and products for our audience.
If you have any questions, thoughts, or feedback, know that we appreciate your time and energy, and we want to hear from you. Our community is stronger, and more able to battle internal, unconscious bias, when we all contribute. Please feel free to reach out at hello@girlsnightin.co.
Alisha Ramos
Founder, Girls’ Night In
Our company currently employs 8 full-time staff, including our CEO/Founder. The below data is based on voluntary self-reporting from a June 2020 survey, with 100% participation from the team, when we employed 7 full-time staff. This information is not inclusive of extended staff, such as consultants, contractors, or interns. Data is surveyed based on EEOC adherent categories.
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From this data, it is evident that we have a majority white team. A key takeaway is that we must revisit our recruitment and hiring practices and make changes to ensure the process is equitable. What worked for us as a fledgling startup (that is, looking within our own networks for hiring, and fast-tracking part-time staff into full-time roles), does not work if we are to build a truly diverse team. To work against systemic racism and to build a more equitable future, we must examine and rebuild our own systems, and take a more critical lens to when we may represent white dominant culture.
Over the prior six months, we have tackled the following areas in recruitment and hiring with the goal of decreasing conscious and unconscious bias wherever possible in the recruitment and interview process. If we are to build a diverse team, we must take a critical look at our hiring practices.
Actions taken:
While hiring is important, it is also important to provide employees with what they need to thrive at the company once they are employed. Too often, “diversity pushes” welcome new POC hires into an ultimately unsupportive environment that neither values inclusivity and diversity nor invests in existing talent. As such, since Q4 2020, we have tackled the following areas with two goals in mind: (1) preventing unfair wage gaps that typically occur based on race/ethnicity and gender (white women earn 82 cents for every dollar their white male peers earn; Black women are paid 63 cents for every dollar compared to white males; Latinx women are paid an average of 55 cents for every dollar compared to their white male peers) [source] and (2) providing clarity and guidance from management on how employees can advance professionally within the company and gain promotions and raises.
Actions taken:
This section covers what our team looks like and what practices we are developing in pursuit of racial equity.
Progress Report
Our company currently employs 6 full-time staff, including our Founder. The below data is based on voluntary self-reporting from an August 2021 survey, with 83% participation from the team. This information is not inclusive of extended staff, such as consultants, contractors, or interns. Data is surveyed based on EEOC adherent categories.
Current team makeup: (see our previous breakdown in our first report)
6 full-time staff
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100% women
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White: 60%
Southeast Asian: 20%
Hispanic/Latinx: 20%
East Asian: 20%
African-American/Black: 0.00%
American Indian/Alaskan Native: 0.00%
Middle Eastern: 0.00%
Pacific Islander: 0.00%
South Asian: 0.00%
As you review our data it is noteworthy to keep in mind that we are a team of six full-time employees. Our team has also decreased in size since the last report. In addition, we have no plans to hire more full-time staff in the near future. While we realistically are unable to change the makeup of our full-time team in the short-term, we’ve identified ways in which we can work against systemic racism and take a critical lens to ways we represent white dominant culture as a team.
These include:
These actionable steps are what you’ll see in our 6-month plan, below.
Next 6 Months’ Goals
Our content is the most direct way we interact with our readers. What we write and how we curate recommendations is a key part of the reader experience for subscribers to our newsletter and followers on our social media platforms. We define content as anything that appears in our weekly newsletter, on our Instagram channel, or our website.
Audit Summary
During the latest company-wide audit, we reviewed feedback from readers, specifically those who self-identify as Black and people of color; evaluated our current internal processes and best practices; and worked as a team to explore opportunities to create more equitable content and content opportunities at GNI.
Specifically, we took a closer look at the below to 1) better understand our current state of bias, structural and otherwise; 2) measure success and shortcomings of past anti-racism efforts; 3) reflect on where whiteness, privilege, and power have shaped our editorial process; and 4) identify where we have more room to create equitable content products and processes at GNI.
Our Voices
Who on the full-time GNI team contributes to Friday newsletters?
Roughly 75% of editor’s notes came from either our founder (Asian, Latinx) or one of two members or our content team who are white and white/Latinx respectively.
Who do we bring in to add to our editorial voices?
Out of 68 total issues of the weekly Friday newsletter in 2020-2021, we featured 14 guest editors.
In 2020-2021, we conducted six editorial interviews with authors, artists, and founders. We chose to remove one of these interviews from our site in June 2020 to reduce harm when we learned of racist behavior perpetuated by the interviewee via news and social media coverage.
Our aim was and is to feature editors and interviewees from diverse backgrounds. However, because we did not ask the editors and interviewees to self-identify for this report, we do not want to misrepresent their backgrounds and share any identity-based data. For future reports, we hope to reach out ahead of time, and ask for their consent to share how they identify, in order to hold ourselves accountable to the equity in content we aim to create.
Our Content
We also conducted an internal audit of not just WHO contributed to GNI content, and WHAT topics we covered week to week, but HOW we covered them. During 2020 and into 2021, for example, we covered climate justice as social justice, finding a therapist as a person with a multicultural identity, Black Lives Matter, the importance of Black stories, white supremacy and anti-Asian racism, representation, allyship, how to support Black leaders creating more equitable access to wellness, and community care via mutual aid networks; and by reviewing feedback from readers we were able to learn where we missed the mark, too.
We learned that we cannot cover these topics without first reflecting on and acknowledging how whiteness, privilege, and structural racism are prevalent in our own work — and how we can hold ourselves accountable to actionable change. We also learned that the way our content made people feel is not quantifiable. It is not just about what we did cover, but also what we didn’t: where we weren’t inclusive and didn’t take an intersectional lens to address both racial trauma and Black livelihood in our conversations about care.
Beyond what we covered (and what we did not), we were also able to closely examine HOW we covered these topics and when/where we have room to more inclusively and equitably approach content in the future. (See below: key learnings).
Our Key Learnings
From this audit, we walked away with key learnings about content team practices, processes, and products, which were as follows.
Bring more Black and POC voices into the content creation process. As we’re able to hire new full-time members to the content team, this will be a conscious part of our recruiting process. But we also must broadly take action to create more opportunities for Black and POC creatives to get involved in sustained and compensated ways at GNI and ensure that this goal is baked into each step of our process, rather than simply an addition that can fall to the wayside.
Recognize the ways we represent whiteness and dominant culture in our content. Building more equitable content processes and products starts with our people. It’s important that we each are committed to anti-racism and equity so we can recognize when our perspective represents privilege and dominant culture through whiteness, specifically; and work actively to include more voices and experiences of people from historically marginalized communities.
Recognize the diversity of Black and POC readers and creators and their experiences. We need to make room for Black and POC livelihood, joy, creativity, interests, business, and thought — not just trauma. We are a newsletter that at times touches on all of the above aspects of life, and it’s important to our readers and to our team that we represent Black and POC contributions to these topics in our content, not just after traumatic events.
Tighten the scope of GNI’s content so we’re able to create room for more thoughtful content, produced with equity and inclusion in mind. Narrowing the scope of our newsletter and defining what we do and do not cover will allow us to focus more energy on key aspects of creating more racial equity at GNI: research, transparency, program development, inclusion, accountability, and persistent and ongoing anti-racism.
Revisit our content standards. In order to create more equitable content and content opportunities, we will create refreshed standards and content guidelines. This will help us hold each other accountable to creating content that reflects our values and equity goals. In the next six months, we aim to set standards around: what we cover, the inclusive language we use, our accessibility guidelines, how to avoid cultural appropriation in content, and anti-racist content guidelines that we can continue to build upon on an ongoing basis.
Think about content through an intersectional lens.
Creating a space that prioritizes racial equity is important to us at GNI, but our content must also continue to recognize people in their entire personhood and make room for intersections within race, gender, sexuality, religion, disability, and other historic sources of marginalization. Intentionally making space for these intersections can add nuance and care to our content creation at GNI. We will add to our content standards a list of the specific resources and works by Black and POC writers that inform how we create content with an intersectional lens.
6-Month Action Plan:
Our People & Voices
Our Processes & Standards
Our Content Products
Our Curation & Recommendations
Long-Term Opportunity Areas for Future Improvement:
Past 6 Months' Progress
Using our platform and business as a mode to elevate and support causes we believe in has long been a practice of Girls’ Night In. Following our first report, we set out to be more intentional and less reactionary about how and when we give back, and what organizations we support. Our goal is to create strong and ongoing relationships with nonprofits and/or organizations aligned with our mission and values in order to have a greater and more focused impact.
In order to do so, during the past six months, our team dedicated time and space in both meetings and emails to refining and defining our core company values, with the intention of using these as guiding principles to inform the action items we had originally committed to. Narrowing in on the core principles that matter most to us as a team helped crystalize the direction of our giving back strategy and fundraising efforts.
As such, we are now in the process of actively addressing the action items we initially slated to complete in the past six months and look forward to sharing more in the coming months.
Progress Report:
Next 6 Months' Action Items
Our partnerships are an important driving force behind our business. We define a partner as any external group or individual that identifies as a brand, which we work with in a paid, organic, or strategic capacity. We seek to work with partners that align with our mission and offer products and services that support our audience’s lifestyle.
Our business model is built on revenue that comes from our brand partnerships (i.e. advertising), and affiliate content on the Girls’ Night In channels. We work with partners so that we can deliver the newsletter each Friday free of charge. These channels include and are not limited to, the Girls’ Night In Weekly Newsletter, the Girls’ Night In Instagram, and through the Girls’ Night In website.
Audit Summary
As a result of the recent internal audit, we took steps to provide clarity to our partners on our stance as a brand when it came to anti-racism and partnerships. This included drafting an anti-racist rider for our partnerships agreements that holds all partners accountable to our values and standards and allows us to discontinue any partnership that does not abide by them. We will be implementing this rider in all future agreements.
Through this audit, we investigated the definition of equity when it comes to our paid partnerships, both in terms of the partners that approach us and the partners we reach out to. We also investigated accessibility in terms of the relationships our audience has to our partners, taking into account price point, geographic location, and who the products we feature are made for or marketed to.
Our Key Learnings
Through reflection on our partnerships program, we’ve identified that our current approach to equity and inclusion within our content does not provide enough long-term or sustainable support to Black and POC-owned businesses. Moving forward, we are working to institute a consistent and multi-pronged offering across all partnerships. This means not only rethinking when and how we can support these partners, but also the framework of how we’re pricing and pitching to our partners. We are building proactive spaces and opportunities to work with and feature Black and POC-owned brands across all of our content. Through feedback from our audience, we’ve also learned we have an opportunity to more critically examine the nature of specific partners (i.e. is this product an explicit result of cultural appropriation?) in order to understand whether they align with our values.
6-Month Action Plan:
Standards & Practices
Paid Partnerships
Any partner that is paying NPI to advertise their products or services
Strategic Partnerships
Any partner who is working in a non-paid capacity with NPI to drive awareness, growth, and/or impact
Affiliate Partnerships
Commission-based content partners across NPI
Long-Term Opportunity Areas for Future Improvement:
This section is about prioritizing equitable access to opportunities — for people, brands, and our own employees — whether that means getting in front of our audience, getting equitable opportunities for advancement, or opportunities for pay. Previously, some of these goals were categorized differently, but we feel that “equitable pay and access” suits these goals better.
Progress update:
Next 6 months’ goals:
Since Girls’ Night In’s inception in 2017, community has been at the core of what we do. We define a community as a group of individuals who connect over common interests and values on a regular basis. A primary mode we built community was through The Lounge which operated from September 2019 - April 2021. During that time, we sought to create a community that was rooted in care, connection, and curiosity.
The Launch and Closing of The Lounge
After years of planning and ideating, the Girls’ Night In team beta launched a paid membership offering for Founding Loungers in our hometown of Washington, D.C. in September 2019. The membership largely centered around a digital platform to meet fellow members IRL in your neighborhood and beyond with the purpose of fostering connections.
The original vision for The Lounge centered on connecting through IRL gatherings. As with many other businesses last year, COVID-19 forced our team to pivot The Lounge’s model in new directions from when we publicly launched in July 2020. Soon, our membership numbers outgrew the number of staffing and resources it truly needed to thrive and slowly, it became clear that The Lounge was no longer a sustainable model for us operationally or financially.
After more than a year of creating space for building community, we made the very hard decision to close The Lounge in April 2021. This decision was carefully made after considering a variety of factors, including resources available to our team, the business’s overarching long-term goals, and the safety of our members.
Our Key Learnings
While diversity is something that can be counted and seen, inclusion is something that is felt. After receiving feedback from our community members, it became clear that many of our Black members and members of color did not feel The Lounge was an inclusive space.
Moving forward, we hope to approach audience- and community-centered efforts with intention, actions rooted in our values of racial equity as well as sustainability, in the hopes that we’ll curate more inclusive and safe experiences for our readers.
The Lounge is no longer in operation, thus the team has no 6-month action plan to share. Regardless, as a team we have baked in short-term goals towards diversity, inclusion, and equity across our various departments, including how we'll engage with our readers and audience in the future.
This section is about who we represent in our content, and whose voices and work we include in the development of that content. This can mean: Who is writing our content (is the majority white individuals)? What brands are we featuring? How diverse and representative are we in our marketing imagery and efforts? And how are we including our audience in the development of our content? Previously, some of these goals were scattered across various departments; we feel that greater representation and inclusivity is a company-wide goal and thus we’ve marked it as a major category for our work.
Progress update:
Next 6 months’ goals:
Teamwide trainings provide team members with a shared framework of understanding and language that can be used to more effectively communicate with each other around issues of equity, personal boundaries, cultural differences, and more.
In January 2021, our team viewed The Adaway Group’s Whiteness at Work pre-recorded summer series. We plan to debrief this series together as a team in the coming months, led by an on-staff facilitator, to examine our own individual privileges, how white dominant culture and white privilege manifests in our workplace, how our organization’s systems could contribute to a more equitable future, and continue to provide open avenues for discussion within our team.
Currently, we have some internal policies that exist in order to give team members space to recharge as-needed. These policies are relevant in our pursuit of racial equity as we would like every member of the team, regardless of race, ethnicity, or background, to thrive. These internal policies include:
Audit Summary
We currently have in place various benefits and processes for our employees to take care. We have recently begun to explicitly and actively discuss topics of diversity and inclusion with the team through the help of existing workshops and materials, such as The Adaway Group. While this is a good start, there is room for improvement in further baking in anti-racism and equity into our company culture, policies, and practices, and for us to remain critical as we make decisions about who best to learn from.
Our Key Learnings
After examining our existing training, guidance, and policies, as well as soliciting feedback from the current team through a team brainstorm, we’ve learned that while we don’t have a large financial budget to put towards items such as paid trainings, facilitations, or workshops, there still exist opportunities to make changes in our processes, policies, and spaces of discussion to encourage and work towards a shared understanding and active practice of diversity, inclusion, and racial equity.
6-Month Action Plan:
Long-Term Opportunity Areas for Future Improvement:
This section is about who can access our content, website, newsletter, and the products that we feature.
Progress update:
Next 6 months’ goals:
Trigger warning: anti-Blackness, racism, death. The below section discusses recent incidents of anti-Black violence and the murder of Black people via the state.
In 2020, as a company we wanted to give back to communities in need and amplification. We chose to contribute to efforts in response to the COVID-19 pandemic, as well as efforts that worked towards racial equity and justice, particularly in light of the summer of protests in the United States and abroad after the police killings of George Floyd and Breonna Taylor.
As a company, we donated 21% of our annual profit to organizations, including organizations that promote social justice and well-being. These organizations include: The Equal Justice Initiative, The Loveland Foundation, The Black Schoolhouse, World Central Kitchen, and Crisis Text Line.
Audit Summary
In reviewing our actions in giving back and fundraising, we know that our company has contributed financially in the ways we are able to as a small business, beginning in 2020. The impetus for our giving back activities was largely following the Black Lives Matter protests, our team’s desire to contribute in a meaningful way, and recognition that our business was growing and that we were able to give back.
Our Key Learnings
We have a few key learnings after reflecting on this audit. First, there is an opportunity to be more intentional in our giving and less reactionary. Second, and relatedly, there is an opportunity to clearly define our values and align our giving activities to those values. Third, while the dollars we can give at our stage of business are not in the millions, we can still contribute and make a material difference. Lastly, we have an opportunity to look beyond our personal knowledge and networks and tap into our audience for ideas on what organizations to support.
6-Month Action Plan:
Long-Term Opportunity Areas for Future Improvement:
Thanks for reading. We know this is just the beginning and that we can do better as we work to add more action steps in this plan towards racial equity. If you have suggestions on people or businesses we should be supporting, please email resources to hello@girlsnightin.co. We thank you in advance for your energy and your labor, and for trusting us as we learn and grow together.
Thanks for reading. We know this is just the beginning and that we can do better as we work to add more action steps in this plan towards racial equity. If you have suggestions on people or businesses we should be supporting, please email resources to hello@girlsnightin.co. We thank you in advance for your energy and your labor, and for trusting us as we learn and grow together.
Anti-racism: The practice of actively fighting against racism and white supremacy, and promoting racial tolerance.
Diversity: The range of human identity including but not limited to race, culture, background, class, sexuality, and more. Diversity helps us understand ways that we are similar to and different from one another, but it does not necessitate us to do anything with that information. It is a basic level of understanding that does not require connection, collaboration, or compassion. (Source)
Inclusion: The practice of including all people, especially those who might otherwise be excluded or marginalized on the basis of their race, culture, background, class, sexuality, disability and more. While diversity can be counted, inclusion is felt. (Source: Whiteness at Work, Adaway Group)
POC: Person/People of Color
Racial equity: An active process where power and resources are distributed so everyone has what they need to thrive. It is an acknowledgement of power and systemic structures. (Source: Whiteness at Work, Adaway Group)
Representation: Seeing and appreciating one’s race, background, culture, or other form of identity being included and portrayed accurately and fairly.
Structural racism: The overarching system of racial bias across institutions and society. These systems give privileges to white people resulting in disadvantages to people of color. (Source)
White dominant culture: A system in which white people have social, political, historical, or institutional dominance over people of other backgrounds.
White privilege: Social and economic advantages that white people have by virtue of their race, in a culture characterized by racial inequality. (Source)
WOC: Woman/Women of Color
Anti-racism: The practice of actively fighting against racism and white supremacy, and promoting racial tolerance.
Diversity: The range of human identity including but not limited to race, culture, background, class, sexuality, and more. Diversity helps us understand ways that we are similar to and different from one another, but it does not necessitate us to do anything with that information. It is a basic level of understanding that does not require connection, collaboration, or compassion. (Source)
Inclusion: The practice of including all people, especially those who might otherwise be excluded or marginalized on the basis of their race, culture, background, class, sexuality, disability and more. While diversity can be counted, inclusion is felt. (Source: Whiteness at Work, Adaway Group)
POC: Person/People of Color
Racial equity: An active process where power and resources are distributed so everyone has what they need to thrive. It is an acknowledgement of power and systemic structures. (Source: Whiteness at Work, Adaway Group)
Representation: Seeing and appreciating one’s race, background, culture, or other form of identity being included and portrayed accurately and fairly.
Structural racism: The overarching system of racial bias across institutions and society. These systems give privileges to white people resulting in disadvantages to people of color. (Source)
White dominant culture: A system in which white people have social, political, historical, or institutional dominance over people of other backgrounds.
White privilege: Social and economic advantages that white people have by virtue of their race, in a culture characterized by racial inequality. (Source)
WOC: Woman/Women of Color